The White House Consumer Data Privacy Act

The Obama Administration has unveiled the first draft of the White House Consumer Data Privacy Act, which will give consumers more control over how their personal information is displayed and used online.  This is the first draft of the online rights of consumers that companies must recognize:

-- Individual Control:  Consumers have a right to exercise control over what personal data organizations collect from them and how they use it.

• Transparency:  Consumers have a right to easily understandable information about privacy and security practices.
• Respect for Context:  Consumers have a right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
• Security:  Consumers have a right to secure and responsible handling of personal data.
• Access and Accuracy:  Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.
• Focused Collection:  Consumers have a right to reasonable limits on the personal data that companies collect and retain.
• Accountability:  Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.